Aim of the webinar:
- Identify key recurring social media narratives and misinformation trends surrounding blood transfusion safety, donor eligibility, and alternative products.
- Evaluate the impact of patient-facing online misinformation on bedside clinical decision-making, donor retention/recruitment, informed consent, and patient compliance.
- Formulate evidence-based, compassionate communication strategies to address donor and patient hesitancy while correcting false health claims effectively.
- Develop actionable institutional frameworks for leveraging digital communication platforms to proactively disseminate accurate transfusion medicine and blood donation data.
Level of education required:
3 - intermediate (practical application)
What knowledge is required?
- Basic understanding of clinical transfusion practices, standard blood donation eligibility criteria, and routine informed consent procedures.
Target audience
- Hematologists
- Transfusion medicine specialists
- Blood bank laboratory directors
- Clinical nurses
- Haemovigilance officers, and healthcare professionals interested in digital health communication.
The Speaker
Murilo M. Daflon Moura
Sharmila Manian
The Moderator:
Richard R. Gammon
Dr. Richard Gammon is the Medical Director of Transfusion Medicine and the Blood Bank at Moffitt Cancer Center and Research Institute in Tampa, Florida. He received his medical degree at Drexel University. He completed residency training in Clinical Pathology at The Ohio State University and fellowship training in Blood Banking and Transfusion Medicine at the University of Virginia Medical Center. Dr. Gammon has board certifications in Clinical Pathology as well as Blood Banking and Transfusion Medicine. He is a member of the faculty of the University of Central Florida College of Medicine faculty and the University of South Florida. Dr. Gammon is active in AABB, ISBT as the Clinical Transfusion Working Party chair and the President of the South Central Association of Blood Banks.
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